Air Service Development; Quad City Plane
Air Service Development Passengers in Terminal
Air Service Development
Air Service development is a long-term initiative that begins with understanding an airport’s opportunity within the global air transportation network. The specialized air service development capabilities CMT offers is built on professional staff experience derived within the airline industry as well as the successful achievements working for communities to retain, expand and secure new air service.
The ever-changing dynamics of the airline industry means that factors beyond a community’s control can have a lasting impact on an airport’s flight portfolio. We specialize in helping our clients get out in front of these trends by identifying both the risks and opportunities. We use our airline network planning contacts and direct network planning experience to foster key relationships among our clients, local community stakeholders, and their airline partners.
CMT’s approach to air service development is practical, personal, and meaningful. Our insightful analyses and thoughtful recommendations are always candid, and we’ll never waste your time or resources chasing opportunities with limited potential for long-term success. We blend our “can-do” Midwestern work ethic with cautious optimism and realistic expectations to provide our clients with long-term success.
AIRPORT PLANNING DEMAND MODELING FROM AIRLINE PERSPECTIVE
CMT understands that all airport master plans begin with a thorough analysis of current and future demand. While traditional planning places heavy emphasis on models from the FAA, experience has taught us that these projections, while pertinent, are just one aspect of a multi-faceted approach to predicting future airport enplanements and operations. Our air service consulting team uses previous airline network planning experience to inject additional insights into the data. We color our prognostications with knowledge of the strategic trends influencing airline network planning today and in the future, including regulatory affairs, the economy, and nascent changes to the competitive landscape. The result is a solid yet flexible demand model that our airport clients can use to anticipate their infrastructure needs based on varying market conditions.
Our unique approach has delivered innovative master plan projects to clients such as Lexington Blue Grass Airport and General Wayne A. Downing Peoria International Airport.
NEW ROUTE FORECASTS AND OPPORTUNITIES
A positive air service outcome for our clients is the reason we’re here to help. We endeavor to uncover new market insights that provide an airline with complementary, or in some cases, stand-alone information that can be the catalyst for new and increased air service. While decisions to start a new route ultimately come from the airline itself, airports can play a pivotal role in influencing these decisions due to their unparalleled knowledge of their own community and stakeholders. CMT helps clients package those unique attributes into a strong message that is delivered to the key decision-makers within an airline’s network planning group. We understand the detailed variables involved before committing to a new route that an airline must constantly balance between competing network priorities, limited resources, and long-term ROI. Achieving a new route is often the culmination of a multi-year effort and multiple pitches. We help our clients each step of the way, from identifying new opportunities to finding the path that will take them cross the finish line.
Throughout his career, Will Berchelmann has worked with numerous airports to help them achieve their air service goals. Some of these “wins” include: New Delta Air Line service from Bermuda to New York LGA, retention of Southwest Airlines in several markets after its merger with Air Tran; new international service on Aeroméxico between Brownsville, TX and Monterrey, Mexico; expansion of low-fare carrier service at Las Vegas; and a successful pitch to United to shift its Flint-Cleveland service to Chicago O’Hare.
The foundation of air service development begins with understanding an airport’s current dynamic. A review of an airport’s air service trends – including capacity, traffic, and revenue – will paint an initial picture that is used to develop a full-scale SWOT analysis. Those findings are integrated with an airport’s existing airline and market mix to assess the impact of nearby competing airports (e.g., differences in fares and service levels, market leakage, etc.). We also consider equally-important, broader trends within the industry, such as airline network strategy, fleet changes, energy costs, or the pool of available pilots, to name a few. Finally, a set of recommendations is developed based upon the opportunities and risks identified in our analysis, which we then transform into an action plan with clear, stair-stepped goals.
Will Berchelmann has delivered a breadth of high-profile market assessments for a wide variety of communities and airports. A few of these clients include: Las Vegas, LAX, Milwaukee, St. Louis, Rochester, Columbia, and Brownsville, along with many other small and mid-sized communities.
AIR SERVICE DEVELOPMENT SERVICES
New Route Forecasts and Opportunities
Air Service Forecasting for Airport Master Plans
Representation at Airline HDQ meetings
Air Service Development Conference Representation
Air Service Grant Applications
Development of Air Service Incentives
Policy Research and Analyses
DOT Data Analyses and Recurrent Reporting (Traffic, Revenue, and Schedules)
Comparative Airport Reviews
Community Outreach (Board Meetings, Local Speaking Engagements)